Anantaa started with a dream to make luxury ethical and accessible without putting further strain on the environment. For us, quality of life is as important as the quality of diamonds. Thus, the seeds of Conscious Diamonds were sown. Over the course of time, we have lovingly crafted these Conscious Diamonds to be timeless gifts that’ll be treasured for eternity.
Anantaa’s Conscious Diamonds are for those who want to leave a greener, safer and more wholesome planet for the future generations. Our diamonds – as real as the mined ones – are grown in laboratory greenhouses from baby carbon seeds, mimicking the natural conditions in which diamonds are formed. On an average, it takes about 3 to 4 months to create 1 carat of diamond. The process, though highly complex, happens at a much faster rate, with minimal environmental damage and risk to life.
Mined Diamonds require digging deep into the bowels of the earth under precarious conditions, creating giant, permanent craters which disrupt the eco-system and the planet at large. Not to mention, the deadly balance that the lives of miners hangs in.
Anantaa believes in luxury that doesn’t weigh heavy on the conscience. Our jewellery is 100% conflict-free, conscious and sustainable. It looks good, but feels even better.
You can say a lot about a person from what they wear. Wouldn’t you want your jewellery to say conscious and chic?